How to monitor the metrics that reveal your local SEO performance and ROI with precision
Chapter 8: Tracking Your Local SEO Results
You can’t improve what you don’t measure. Here’s what to track and how to track it when it comes to local SEO.
Google Business Profile Insights
Check your GBP insights monthly. Look at:
- How many people found you through search vs. maps
- What keywords people used to find you
- How many people called, visited your website, or requested directions
- How your photos are performing
Google Analytics
Set up Google Analytics 4 if you haven’t already. Track:
- Organic traffic to your site
- Which pages get the most traffic
- Where your traffic comes from (geographically)
- Conversion rates from organic traffic
Google Search Console
This free tool shows you what keywords you’re ranking for and where you’re appearing in search results.
Check monthly for:
- New keywords you’re ranking for
- Position changes for your target keywords
- Technical errors Google found
SEO isn’t just about rankings — it’s about building a system that works while you sleep.
Ranking Tracking
Use a tool like Google’s search results or a simple rank tracker to monitor your position for your main keywords. Check monthly, not daily. Rankings fluctuate day to day.
Track your rankings in your main service cities for your most important keywords.
Lead Tracking
The ultimate metric: are you getting more leads and customers?
Track:
- Phone calls (use call tracking if possible)
- Contact form submissions
- Quote requests
- Actual jobs booked
Connect these back to organic search sources when possible.
Competitive Monitoring
Check quarterly what your main competitors are doing. Are they getting more reviews? Creating more content? Opening new service areas?
Stay ahead by monitoring the competition.